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A bizarre rumor originating from Chinese camera communities is rapidly spreading, capturing the attention of the global photography world. Word has it that Viltrox, a Chinese company that has rapidly risen as a budget-friendly third-party lens manufacturer, is preparing to expand beyond lenses into the mirrorless camera body market—and that its mount of choice might be none other than Nikon’s 'Z..

According to recent camera industry insiders, Canon is reportedly preparing a revolutionary, next-generation lens that combines the distinct advantages of its two most iconic standard zoom lenses. The subject of these heavy rumors is none other than the ‘RF 24-70mm F2L IS VCM’ (tentative name). Currently, the two pillars of Canon’s RF standard zoom lineup are the RF 24-70mm F2.8L IS USM—a long-t..

Exciting news has recently emerged one after another, capturing the attention of Nikon users in the camera market. From a groundbreaking rumor regarding a third-party manufacturer to the release of a dedicated app for filmmakers, here is a summary of this week's major headlines in the Nikon ecosystem. The most eye-catching news is a bizarre rumor originating from China. Viltrox, well-known as a ..

Nikon USA has officially introduced its manufacturer-backed extended warranty programs, 'Nikon Care' and 'Nikon Care+,' ramping up its customer service efforts in the U.S. market. This program is being hailed as a groundbreaking after-sales service (AS) solution designed to give consumers peace of mind when using their Nikon equipment over the long term. The 'Nikon Care' series applies to new an..

Rumors are circulating that Mark Roberts Motion Control (MRMC), once a global powerhouse in the camera robotics and motion control industry, is on the verge of being acquired by the Australian motion control specialist 'D2 Motion.' D2 Motion is an independent motion control company based in Marrickville, just outside Sydney, Australia. It specializes in the development and rental of camera motio..

Fujifilm’s revolutionary fixed-lens medium format camera, the ‘GFX100RF’, has been honored with this year’s ‘Technical Award’ by the Japan Society of Photographic Sciences (JSPS). This prestigious award is presented to outstanding technical achievements that have significantly contributed to the advancement of photographic and imaging technology.The JSPS highly praised the GFX100RF for implement..

SmallRig’s playful new venture embraces Fujifilm’s iconic design language, unveiling a retro suit tailored specifically for the Insta360 Ace Pro 2. If you had to pick the absolute hottest icon in the current camera market, it would undoubtedly be Fujifilm’s X100 series. Its classic rangefinder (RF) styling and the tactile satisfaction of analogue dials have sparked an intense global desire among..

The most welcoming recent trend in the camera market is, without a doubt, "lightweight and compact lenses." A prime example is Fujifilm’s new XF16-55mmF2.8 II lens, which shed a whopping 37% of its weight compared to its predecessor while delivering even sharper image quality. How did they break the long-standing formula that big, heavy glass guarantees high resolution? Let’s dive into the core ..

- Patent drawings reveal the truth behind the optics… Confirming 'Cosina DNA' under the ZEISS badgeOne of the hottest topics in the camera industry recently is undoubtedly the resurrection of ZEISS's legendary manual focus lens lineup, the 'Otus' series, now reborn as the mirrorless-exclusive 'Otus ML'. During the DSLR era, the Otus series was dubbed the "perfect lens" for its uncompromising, br..

The camera market is buzzing with anticipation as top global influencers and YouTubers have recently been spotted field-testing undisclosed Sony gear. Industry experts and camera communities are widely speculating that Sony is finally gearing up to unveil its next-generation APS-C E-mount camera lineup. According to major foreign tech outlets, including Sony Alpha Rumors, multiple high-profile c..