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“Escape Your Smartphone and Rediscover True Analog”... Fujifilm Marks 40 Years of QuickSnap with the Global Reveal of ‘QuickSnap Black & White’ and the Waterproof ‘QuickSnap Active’!

In a digital-dominant era where the smartphone in your pocket serves as the world's most ubiquitous camera, a legendary single-use film camera is making a triumphant comeback. Harnessing the warm texture of film and the charm of "delayed gratification," Fujifilm has officially expanded its iconic disposable camera lineup to mark the 40th anniversary of its 1986 debut. The company announced two m..

Ecosystem Disruptor of the Cinema Line... Sony ‘FX5’ Rumored to Feature Shocking ‘Triple Base ISO + Internal X-OCN RAW’ Integration!

Sony’s wildly successful Cinema Line—which currently dominates the global landscape for independent filmmakers and solo video creators—is bracing for another massive generational leap that completely defies standard market segmentation tiers. According to cross-verified leaks from SonyAlphaRumors, the highly anticipated mid-range cinema camera, the ‘FX5’, is set to natively implement premium hig..

“German Optical Heritage Meets a 730g Ultra-Lightweight Revolution”... LK Samyang and Schneider Announce the ‘AF 60-180mm F2.8’! L-Mount Arrival Confirmed for the Second Half of the Year

LK Samyang, which has firmly established itself as a global optical powerhouse beyond its domestic market, has joined forces with Schneider-Kreuznach, the pinnacle of legendary German optics, to unleash a game-changing weapon that will reshape the telephoto zoom market. Born from the technical synergy of both corporations as the definitive finale to their 'Compact Zoom Series,' the ‘AF 60-180mm ..

Documenting Every Fleeing Moment on the Fairway”... Canon Korea Joins ‘KLPGA 2026 Lotte Open’ as Official Sponsor, Launching Large-Scale ‘PowerShot GOLF’ Experience Booth!

Total imaging solution leader Canon Korea (CEO Park Jung-woo) has entered high-gear field marketing for golf fans by participating as an official sponsor of the prestigious ‘KLPGA 2026 Lotte Open.’ Running for four days from July 2nd to July 5th at the Bear's Best Cheongna Golf Club in Incheon, Canon Korea has deployed a massive standalone showcase at the Gallery Plaza. The booth features an ext..

📸 [In-Depth Review] Panasonic LUMIX L10: A Classic Snap Body Packed with Monster Specs. Hello, this is HOYA.

Today, I’d like to take a deep dive into the LUMIX L10 (DC-L10), recently released by Panasonic Korea to celebrate the 25th anniversary of the LUMIX brand. This is a highly versatile camera that is set to shift the paradigm of the high-end compact camera market. While inheriting the authentic premium compact design of the legendary LX100 series, its core is packed to the brim with high-end photo..