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“Enhancing Startup Speed and Stability”... Nikon Releases First Firmware Updates for New Value-Focus Prime Duo ‘NIKKOR Z 35mm & 50mm f/1.4’

Nikon has swiftly rolled out a targeted software optimization patch for its newly introduced f/1.4 non-S-Line prime lens family, a series that has recently enjoyed explosive commercial popularity. According to Nikon Rumors, Nikon has officially released Firmware Version 1.01 updates for two of its latest full-frame FX-format primes: the ‘NIKKOR Z 35mm f/1.4’ and the ‘NIKKOR Z 50mm f/1.4’. This m..

“Sony Cine Glass Natively on a Nikon Z Body?”... Megadap Surprises the Industry by Unveiling the ‘ETZ 21 Cine’ Smart Adapter with a Dedicated Locking Mechanism

Megadap—the brand that has provided a massive structural blessing to Nikon Z-mount shooters by expanding their access to the vast Sony E-mount lens catalog—has just dropped a heavy-duty wildcard targeting high-end cinema and video production houses. According to Nikon Rumors, Megadap is slated to soon release the ‘Megadap ETZ 21 Cine’ adapter, an ultra-durable, high-end evolution of their best-s..

Elevating Limited Edition Luxury... Fujifilm Drops Megaton-Level Exclusive Firmware Update for the ‘GFX100RF Fragment Edition’!

The ‘GFX100RF Fragment Edition’—Fujifilm’s ultra-premium medium format mirrorless camera born from a blockbuster collaboration with Hiroshi Fujiwara’s legendary street fashion design studio, Fragment Design—is evolving once again. In a surprise move, Fujifilm has rolled out a massive, dedicated software overhaul engineered exclusively for owners of this limited-edition masterpiece. Moving far be..

The Return of the Ultimate All-In-One King... Sony Set to Announce the ‘RX10 V’ Featuring an AI Coprocessor and Stacked Sensor on July 9!

A megaton-level storm is preparing to strike the high-end compact camera market, a segment that has been quietly catching its breath amid the aggressive onslaught of smartphones and mainstream mirrorless systems. Sony has officially locked down July 9 as the global reveal date for the highly anticipated ‘RX10 V’—the next-generation flagship of the renowned all-in-one bridge camera series that ha..

Nikon Imaging Korea Unveils ‘Monthly NIKKOR’ July Campaign... Launches Registration Promotion for the Sovereign Flagship Prime ‘NIKKOR Z 35mm f/1.2 S’!

Optics specialist Nikon Imaging Korea (CEO Jung Hae-hwan) has officially unveiled the July lineup for its premium ‘Monthly NIKKOR’ campaign, designed to spotlight the ultimate resolving fidelity of the high-performance NIKKOR Z mirrorless lens family. To celebrate the selection of the month, Nikon announced a major product registration promotion for its crown jewel S-Line ultra-fast prime—the ‘N..

“The Completion of Summer, from Canon”... Canon Korea Launches Major Genuine Product Registration Promotion for 9 EOS R Series Models This Vacation Season!

Canon Korea (CEO Park Jung-woo)—a total imaging solution leader that has firmly maintained the No. 1 spot in the global and domestic interchangeable lens camera markets for 23 consecutive years—has announced a massive customer appreciation campaign timed perfectly for the peak summer vacation and travel season. Running for two months from July 1st to August 31st, the official product registratio..