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“Look Through Transparent Glass Instead of a Screen?”... Lighting Giant Godox Surprises the Market with ‘C100’—A Radical Snapshot Camera Featuring a Transparent Viewfinder

Godox, the undisputed titan of the global studio lighting and speedlight industry, has sent shockwaves through the imaging hardware market by unexpectedly announcing its first-ever digital camera. Titled the ‘C100’, this newly developed concept camera entirely strips away the traditional rear LCD screen. In its place sits an ‘Intelligent Transparent Viewfinder’ that you can see right through. Di..

Canon Prepares Q4 Counteroffensive: 2 New Mirrorless Bodies Officially Registered, Including the "Retro-Inspired" EOS R8 Mark II!

Canon is preparing a massive endgame storm to seize absolute dominance over the global mirrorless market in the latter half of the year. According to newly updated regulatory wireless certification data, Canon has officially finalized the registration of two highly veiled mirrorless bodies (codenamed DS126947 and DS126973). Industry insiders have narrowed the primary suspect down to the ‘EOS R8 ..

The Entry Barrier to Medium Format Crumbles Completely... Meike Set to Release World's First Ultra-Affordable GFX Mount ‘AF 85mm F1.8’ This July!

Staggering news has hit users of Fujifilm’s GFX medium format mirrorless system. Following a surprise prototype reveal at the China P&E Imaging Show in Beijing that heavily excited large-format shooters worldwide, Meike has officially confirmed the global launch and release of its ‘AF 85mm F1.8 GFX’ lens this July. The arrival of the most affordable autofocus (AF) third-party prime lens in histo..

'No 5K Global Shutter?'... Conflicting Reports Trigger Intense Speculation Over Sony's Next-Gen FX5 Sensor Specifications

With its highly anticipated July debut looming, a fascinating internal conflict has emerged surrounding the core specifications of Sony's next-generation compact cinema camera, the ‘FX5’. While previous leaks had the industry fully convinced that a "5K 3:2 Open Gate Global Shutter" setup was practically set in stone, a sharp contradiction between top-tier, historically reliable inside sources ha..

Micro Four Thirds Legends Fade into History… Panasonic Officially Discontinues 3 Core Lenses Including the Leica 25mm F1.4

A bittersweet parting note has struck the Micro Four Thirds (M43) camp, a system fiercely beloved by enthusiasts for its ultra-compact form factors and exceptional video capabilities. According to Japanese optical industry tracking data, Panasonic has officially terminated production and finalized the discontinuation of three staple lenses that anchored the M43 ecosystem: the ‘Leica 25mm F1.4 II..