FujiFilm Korea has announced the official pre-launch and pre-order opening for the new ‘Silver’ colorway of its flagship analog instant camera, the ‘instax mini 99’, starting July 29. With this release, the instax mini 99 expands its lineup beyond the original black to include silver, broadening choices for classic camera enthusiasts.
The new Silver edition features subtle silver accents on the lens and control dials to highlight its mechanical beauty, finished with a matte silver coating that completes a classic yet refined aesthetic.
1. 6 Analog Color Effects & Versatile Shooting Modes
Moving far beyond a simple instant camera, the instax mini 99 packs a rich suite of analog features designed for creative expression.
- Color Effect Dial: Simply turn the dial to instantly apply one of 6 analog color effects: LL (Light Leak), SP (Sepia), SM (Soft Magenta), LB (Light Blue), WT (Warm Tone), and FG (Faded Green).
- 5-Step Brightness Control & Creative Modes: Features 5 exposure brightness levels alongside a manual vignette switch, Bulb mode, and Double Exposure mode to maximize the unique feel of analog film photography.
2. Creator 'Hwamin' Collaboration '3 Film Recipes' & Launch Promotion
- ‘MY FAVORITE CLASSIC’ Campaign: Coinciding with the Silver launch, FujiFilm Korea collaborated with lifestyle creator Hwamin to reveal '3 Film Recipes' (Sunset, Afternoon, and Aori Recipes) utilizing custom combinations of the mini 99’s color effects and brightness settings.
- Pre-Launch Perks (July 29 – August 4): Customers who pre-order during this period will receive a limited-edition 'Premium Wood Film Frame'—customizable with a lace backdrop—along with a 20-sheet pack of instax mini film.
- Official Release: Following the official launch on August 5, the limited-quantity premium wood film frame gift promotion will continue for purchasers while supplies last.
✍️ Editor's Note
"Dressed in silver—the pinnacle of classic camera styling—the instax mini 99, widely regarded as the ultimate tool for analog instant expression, has arrived! The matte silver finish on the lens and dials adds a touch of modern sophistication to an already handsome mechanical design. The three film recipes introduced through the collaboration with creator Hwamin serve as a fantastic guide to getting 100% out of the mini 99's lighting and color effect dials. With 20 film sheets and a wooden frame included for pre-orders through August 4, this is a tempting offer for any shooter who loves analog snapshots!"
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