“A New Concept Brand Experience Space Merging Sony’s Technology and Content”
- Sony Store Apgujeong reopens on the 9th (Thu) following a full renovation, featuring 7 distinct thematic spaces.
- Zones range from a ‘Gaming Zone’ featuring INZONE gear to a ‘Cinema Line Zone’ equipped with a virtual production environment.
- Special reopening promotions include exclusive 'Spider-Man: Brand New Day' collaboration merchandise (3-piece gift set) for Alpha 7 V buyers.
Sony Korea announced the grand reopening of its flagship retail location, Sony Store Apgujeong, on the 9th (Thu) following a comprehensive renovation. The redesigned store embodies Sony’s core brand philosophy: “Sony does not just create products; it creates experiences.”
Moving away from traditional product display and sales formats, the newly renovated space allows customers to directly experience Sony’s cameras and audio products in environments mirroring real-world usage. By leveraging intellectual properties (IP) from Sony’s iconic movies and games, the store offers interactive displays and exclusive merchandise to deliver an enriched customer experience. Moving forward, the venue will continue to introduce diverse experiential programs and promotions to elevate customer engagement.
The store is divided into seven distinct thematic spaces: ▲Camera & Lens Experience Zone ▲Alpha Consulting Zone ▲Cinema Line Zone ▲Audio Listening Zone ▲Gaming Zone ▲Sony Universe Zone ▲Sony Official Goods Zone.
In the Camera & Lens Experience Zone, visitors can test camera performance using a highly detailed diorama, while the Alpha Consulting Zone offers tailored 1-on-1 consultations. The newly introduced Cinema Line Zone features South Korea’s only professional virtual production setup using the Sony VENICE cinema camera. The Gaming Zone replicates a high-end PC café environment where users can test Sony’s dedicated gaming gear brand, INZONE. In the Audio Listening Zone, customers can compare consumer and professional-grade audio gear side-by-side. Additionally, the store features the Sony Universe Zone, highlighted by Sony Pictures IP, and the Sony Goods Zone, offering Sony-branded lifestyle merchandise for the first time in Korea.
To celebrate the reopening, Sony Korea is hosting a variety of customer promotions. From July 9 (Thu) to July 31 (Fri), all visitors will receive a limited-edition reopening pin badge while supplies last. Furthermore, customers who purchase the Alpha 7 V (A7M5) at the Apgujeong store starting July 9 will receive a limited 3-piece collaboration merchandise set tied to the upcoming July release of Spider-Man: Brand New Day. The gift set includes an 'Alpha 7 V X Spider-Man: Brand New Day' camera skin, a glow-in-the-dark pin badge, and a tote bag. Visitors can check out the actual camera skin applied to the Alpha 7 V on display at the store. The Alpha 7 V purchase event will run until stocks last. Customers spending over 1 million KRW will also receive two movie tickets to Spider-Man: Brand New Day, alongside various product discounts and gift-with-purchase tiers.
Detailed information regarding the Sony Store Apgujeong reopening and its accompanying promotions can be found on the official Sony Store website.
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