- Initial Release for Sony E-mount… The Third Entry in the Evolving ‘Pro’ Lineup
Viltrox, which has been shaking up the lens market with aggressive innovation, is set to officially announce its new full-frame prime lens: the ‘AF 35mm f/1.4 Pro.’ This new release follows the 50mm f/1.4 Pro and 85mm f/1.4 Pro as the third model in the brand’s high-performance "Pro" series.
■ Optical Performance Worthy of the 'Pro' Title
The 35mm f/1.4 Pro is engineered to challenge the resolution of Sony’s premium GM (Gold Master) lenses while delivering the smooth bokeh characteristic of the Viltrox brand. Reports indicate that it is equipped with the latest HyperVCM (Voice Coil Motor), providing faster and quieter AF performance. Furthermore, Viltrox has focused on minimizing focus breathing, a crucial feature for professional cinematography.
■ Design and Ergonomics
The exterior inherits the family look of the Pro series. It features a robust full-metal body with dust and moisture resistance. The lens also includes professional-grade controls, such as an aperture ring with a Click ON/OFF switch and a customizable Fn button to maximize usability in demanding shooting environments.
■ Release Schedule and Outlook
According to industry sources, Viltrox plans to officially showcase the lens at the Beijing P&E Imaging Show, starting May 15th. The Sony E-mount version will be the first to hit the market, with a Nikon Z-mount version expected to follow. The price is anticipated to follow the Pro lineup's aggressive pricing strategy, offering overwhelming value for the performance.
Editor's Voice
"At this point, the term 'value for money' is no longer enough to describe Viltrox. By entering the highly competitive 35mm standard prime market with a 'Pro' badge, this new lens is poised to be a powerful alternative for Sony users—perhaps even a godsend. I am genuinely excited to see how far Viltrox’s momentum can take them."
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