A groundbreaking accessory has emerged to stir the customization desires of users owning Fujifilm’s premium fixed-lens mirrorless cameras, the ‘X100V’ and ‘X100VI’, which continue to enjoy explosive global popularity amid supply shortages. Urth, the Australia-based eco-conscious gear manufacturer, has officially announced a high-precision aluminum ‘Square Lens Hood Kit’ custom-designed specifically for the X100 series.
1. Seamless Integration and Perfect Alignment with Dual Micro-Adjustment Screws
Existing third-party square hoods have often been criticized for poor alignment upon mounting—which can trigger vignetting—or for a flimsy, loose fit. Urth’s new offering overcomes these flaws by utilizing premium 6063-grade aluminum alloy, CNC-milled to high precision to achieve structural rigidity and an ultra-lightweight profile (weighing a mere 48.27g). The true innovation lies in its integrated ‘Dual micro-adjustment screws’ system, allowing creators to fine-tune the horizontal leveling to absolute perfection and lock it down securely.
2. Maximum Image Protection and Original Lens Cap Compatibility
The Urth square hood effectively blocks stray, non-essential ambient light from entering the lens elements, aggressively suppressing flare and ghosting while shielding the delicate front lens element from unpredictable impacts or harsh field conditions. Furthermore, the included proprietary ‘49mm adapter ring’ allows users to seamlessly screw in slim-profile 49mm filters, such as Urth’s own UV or ND filters, deep inside the assembly. Daily snapshot photographers will also greatly appreciate a highly practical design detail: the original Fujifilm stock lens cap can be popped directly over the hood for quick and secure storage.
3. Black and Silver Harmonization with a ‘Sustainable Value’
The hood is available in both Black and Silver finishes, carefully textured to blend seamlessly into the timeless, retro analog aesthetic of the X100 series. The official retail price is set at $109 USD (currently on sale for $93 USD).
As a certified B Corp deeply committed to global conservation efforts, Urth announced that for every single lens hood kit sold, a tree will be planted in severely deforested regions worldwide. This release offers a fantastic opportunity for value-driven consumption, allowing users to maximize their camera's classic flair while directly contributing to the well-being of the planet.
✍️ Editor's Note
"It's hard to find an X100 creator who doesn't harbor a secret craving for a sleek, aesthetic square hood. If you are tired of the sea of cheap, generic knockoffs flooding the market, this premium kit from Urth is a phenomenal alternative. The build quality is top-tier, and they solved the classic nuisance of misaligned square hoods beautifully via those micro-adjustment screws. Being able to slam the original factory lens cap right over it for transport is an automatic pass in my book. Why not mount a layer of environmental purpose onto your analog setup? If you shoot with a silver chassis, you’ll definitely want to lock down your order before the silver variant goes out of stock!"
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