Fujifilm, which continues to experience widespread supply shortages across global markets, is set to increase the official Manufacturer's Suggested Retail Price (MSRP) on five of its popular camera models starting September 1, driven by escalating semiconductor component costs and rising manufacturing expenses.
According to global news outlet Fuji Rumors and European retail distribution notices, the price hikes range from approximately 6.3% up to 11.1% depending on the model, spanning popular compact fixed-lens cameras, APS-C mirrorless bodies, and the medium-format GFX system.
Here is a breakdown of the five key models affected and the price adjustments scheduled ahead of the September 1 deadline.
1. The 5 Key Camera Models Impacted on September 1
- Fujifilm X100VI (Highest % Increase): The globally backordered X100VI sees the steepest percentage jump, increasing from €1,799 to €1,999—an 11.1% hike (+€200).
- Fujifilm X-T50 & X-E5: The 40MP mainstream mirrorless X-T50, featuring its dedicated Film Simulation dial, and the rangefinder-styled X-E5 will each see an increase of €100 across both body-only and kit configurations.
- Fujifilm X-S20: The compact hybrid and vlogging favorite X-S20 will also see a €100 price bump across all body and bundle options.
- Fujifilm GFX100 II: The 102MP large-format flagship GFX100 II jumps from €7,999 to €8,499—representing the single largest monetary increase at +€500.
2. Reasons Behind the Increase & Buyer Advice
- Rising Semiconductor & Supply Chain Costs: Fujifilm cited persistent increases in component procurement costs—particularly semiconductors—alongside rising logistics and assembly expenses as the driving factors.
- Watch for Early Retail Adjustments: While the official MSRP adjustment takes effect September 1, retail channels facing high demand and low inventory are already beginning to adjust shelf pricing incrementally throughout mid-to-late August. Prospective buyers are advised to lock in available in-stock units at current prices rather than waiting.
✍️ Editor's Note
"Seeing the already hard-to-get X100VI push right up against the €2,000 mark is tough news for shooters waiting on backorders! With price hikes hitting everything from mid-range APS-C bodies to flagship medium-format gear, anyone who has had an X-T50, X-S20, or X100VI sitting in their cart should definitely pull the trigger before September 1 to avoid paying more out of pocket!"
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